About Us

Company Profile


SOH Holdings F&B Pte Ltd was founded by Soh Say Guan, aka Otah Boy, in 2004.

The company specializes in the food trade and its signature product is Otah Boy’s Famous Nyonya Muar Otah, based on the recipe created by his Nyonya grandmother.

At 18, in 1998, Otah Boy came to Singapore to study.  Having grown up in Muar, Otah Boy wanted to share with Singaporeans the unique taste and goodness of his grandmother’s Nyonya Muar Otah. 


Most weekends, Otah Boy would go back home to Muar to visit the family, and he would always bring back some frozen otah for his week’s consumption.  Otah Boy would regularly share some of the otah with his friends.  Before he knew it, orders from friends of friends and friends’ families were flowing in, and Otah Boy would bring back increasing quantities of the delicious otah.  And that’s how the Otah Boy brand was born in Singapore, to make the otah available for the enjoyment of all in Singapore.


Otah Boy Famous Nyonya Muar Otah is hand-made from the finest and freshest high-quality mackerel, coconuts and spices.  Otah Boy has perfected the use of speed-freezing techniques to ensure the otah is kept fresh and can be transported frozen all over the world.

It is currently available in six different flavours - original mackerel fish, prawns, squid, clams, crab and mackerel fish-head.


Whether eaten on its own, within a spring roll as an appetizer or placed in a bun as a sandwich, Otah Boy Famous Nyonya Muar Otah can be enjoyed in many delicious ways.  Its moist texture, flavourful seasonings and fragrant aroma will make you come back for even more.

Otah Boy Famous Nyonya Muar Otah uses the finest and freshest quality ingredients:

  • Mackerel Fish
  • Fresh Coconut Milk
  • Corn Flour
  • Soya Sauce
  • Rempah (shallot, tumeric, lemongrass, chilies, garlic, onion, curry spices, garlic, galangal)


Otah Boy prepares a whole range of other Nyonya recipes directly inherited from his grandmother, including:

  • Fragrant Nasi Lemak
  • Laksa Supreme
  • Homestyle Chicken Curry
  • Classic Popiah
  • Nyonya Mee Siam
  • Bibi Achar

The best high-quality mackerel fish is sliced into visible bite-size pieces and mixed with our unique blend of seasonings.  Hand-made with no MSG and preservatives, our freshly-made otah is chilled and kept frozen to retain its freshness and taste.

We provide a wide range of services which include:

  • Direct supply from factory 工厂直接批发
  • Office tea receptions 公司茶会
  • Home parties 家庭派对
  • Starting a retail business 开阔生意