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COMPANY PROFILE SOH Holdings F&B Pte Ltd was founded by Sean Soh in 2004.
The company specializes in the food trade and its signature product is the Otah Boy famous Muar Otah. Having grown up in Muar, Sean wanted to share with Singaporeans the unique taste of Muar Otah from his hometown. After spending almost a year of research and testing, he has perfected and captured the authentic taste of Muar Otah, which is now available for the enjoyment of all Singaporeans. Otah Boy Famous Muar Otah is hand-made from the finest and freshest high-quality mackerel and spices. It is currently available in 3 different flavours - original fish, prawns and squid. Whether eaten on its own, stuffed into a spring roll as an appetizer or placed in a bun as a sandwich, Otah Boy Famous Muar Otah can be enjoyed in many delicious ways. Its moist texture, flavourful seasonings and fragrant aroma will make you come back for even more. Otah Boy Famous Muar Otah uses the finest and freshest ingredients such as:
The best high-quality mackerel fish is sliced into bite-size pieces and mixed with our unique blend of seasonings. Hand-made with no MSG and preservatives, our freshly-made Otah is chilled and kept frozen to retain its freshness and taste. 
The Otah can be cooked in various ways:
Otah Boy Famous Muar Otah is ideal for all occasions. It can be served not only as a savoury Asian meal or snack but it can also be used as an ingredient for puffs, spring rolls, pies, or buns. In addition, it can be blended into western dishes and served in sandwiches, hamburgers, pizzas or baguettes. You can even make Otah Sushi or Otah Pasta! |
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